Module 3. Smarter Social on a
Tiny Budget

 
 
In this module, we’ll share useful tips, advice and
examples to help you get smarter with your social
media strategy. We'll show how to get the most
out of your channels, step by step, and how
forging a deeper connection with your social media
community. We'll also explain how you can grow
your followers, and turn them into influential
advocates of your organisation.

 

Why is social media important?

Quite simply, it’s where your audience lives. Globally, Facebook alone has two billion users; combine that with the rest of the social media channels, and you have a vast proportion of the planet using social media on a daily basis.

Social drives traffic to your website, which is your online hub. Posting valuable content not only keeps you top of mind but also encourages people to visit you regularly. If you can position your organisation as the expert in your industry then your audience will want to hear the insights you have to share.

You can advocate for causes, start campaigns, and gauge almost immediately what effect your content is having. Your Google search ranking will increase, enabling your organisation to become an influential and active voice in your field. Through social media, you can seek volunteers, donors and employees. Facebook and Twitter is where most of the world now get their breaking and significant news. With some planning and strategy, your organisation will become part of the increasingly vital digital sphere.

 

What you’ll learn in this module:
  1. Quite simply, it’s where your audience lives. Globally, Facebook alone has two billion users; combine that with the rest of the social media channels, and you have a vast proportion of the planet using social media on a daily basis.
     

  2. Social drives traffic to your website, which is your online hub. Posting valuable content not only keeps you top of mind but also encourages people to visit you regularly. If you can position your organisation as the expert in your industry then your audience will want to hear the insights you have to share.
     

  3. You can advocate for causes, start campaigns, and gauge almost immediately what effect your content is having. Your Google search ranking will increase, enabling your organisation to become an influential and active voice in your field. Through social media, you can seek volunteers, donors and employees. Facebook and Twitter is where most of the world now get their breaking and significant news. With some planning and strategy, your organisation will become part of the increasingly vital digital sphere.

 

What you’ll get in this module:

How to get the most from your social media strategy (4 x PDF files with video links)

Includes exercises and explainer videos to help you get started.

 

Case Studies (4 x PDF files) Click links below

 

Explainer videos (x 13) Click links below

 

Blog post planning template – Excel spreadsheet download + explainer video

 

Blog post SEO metrics checklist – Word doc download

 
Time to allow:

10 hours: Read the information, watch the videos, read the relevant articles, follow the checklists, complete the exercises, and then try for yourself!

Dominique Antarakis

 

Click image to learn more about Dominique

What you get in this module: